Member Feature

Triad Local First's Member Features


Joymongers Brewing Co.


In 2004 Jim Jones was ending a 25 year career after selling North State Chevrolet and along with his brother, Steve, trying to figure out how to develop their remaining downtown Greensboro dealership site. Brian Jones was working in the kitchen of a local restaurant. Mike Rollinson was building his landscaping business. Ten years later, Mike had changed careers and was the accomplished Head Pub Brewer for Natty Greene’s, Brian had a career in Health Benefits and Jim and Steve were completing their second popular downtown apartment community, Greenway at Stadium Park. Steve moved to Colorado but Jim was looking for another challenge. A big craft beer fan, Jim had visited breweries across the country and after meeting Mike and spending many enjoyable hours sipping beer and learning the details of Mike’s dream, Joymongers Brewing Co was born. The pair recruited Jim’s son Brian as the third partner and they were off!

Joymongers opened across from Jim’s apartments downtown on July 1st, 2016. From the start it was not your typical brewery. Rather than base their success on growing bigger and distributing their beer to bars and grocery stores, they flipped that business model and focused on retailing almost all of their beer in their taproom. Craft beer lovers sit next to the gleaming brewery and enjoy a constantly rotating choice of 17 different beers brewed right there. Dog friendly, with great covered beer gardens overlooking downtown and garage doors that blend outdoors and in, Joymongers attracts every age group from families with kids in the afternoon to dating millennials late at night. There is also a popular music scene every Tuesday, Wednesday and Thursday night with the best local musicians playing lots of different styles and never a cover charge. This concept of concentrating on serving your community has been successful in Europe for centuries. Its all about great beer, great service and friends enjoying friends.

After an amazing first year, the partners saw an opportunity to grow, not with wholesale, but by expanding into another impressive Triad city. Sometime in early March, Joymongers Barrel Hall will open in West End, Winston-Salem. This renovated 1928 GMC garage will feature Joymongers’ barrel aging program. Fresh beer, brewed in Greensboro, will be aged in scores of bourbon and wine barrels from one to six months and then served on tap. Patrons will enjoy the 6000 sq ft taproom that has been brought back to that ninety year old, garage feel. Breweries dedicating a location to barrel aging is very rare, so Winston will have something unique to celebrate. Joymongers’ most popular beers will join barrel aged choices, food trucks, local music and special events. It is pretty clear that Joymongers is spreading Joy across the Triad!

Visit Joymongers Brewing Co. at 576 N Eugene St., or online at



Scuppernong Books

Scuppernong Books' Brian Lampkin

Sure, it’s easy to get a book online these days.  But you get so much more by purchasing it from a local bookstore.

When Scuppernong Books opened on December 21, 2013, it didn’t just provide folks a spot to browse magazines and sip coffee. People anticipated its opening long before the doors even opened. Greensboro folks who once flocked to Atticus Books or made the road trip down to The Regulator in Durham - they knew the value of a locally owned bookstore.

Independent bookstores are able to hyper localize what they offer. Simply put - the owners know the community and are able to deliver what it needs. And a bookstore downtown, well that was a bonus. Many felt that’s just what downtown needed.  Bookstores foster a sense of community. They serve as a gathering place for writers, aspiring writers and all levels of readers. Since it opened, Scuppernong has hosted writers groups, poetry readings, birthday parties, and even a post-funeral after-party. And the writers that have come through its doors have been just as diverse - from best-selling authors Natalie Goldberg and John Grisham to aspiring poets and novelists still in high school.

The bookstore has also provided a voice for justice and equality. It stood against HB2 and has invited numerous groups to hold discussions about racial justice, women’s rights and what it means to be Muslim in America.  Such community support was recognized last year by Triad Local First.  The Small Business Award was presented at the organization’s annual Community Table dinner and fundraiser.  “They came into a small downtown area and started a business when the bookstore industry was/is dying,” says TLF board member Mary Lacklen. “They transformed their store from not only a place to buy books, but into a meeting space for writers, musicians, politicians, students and localists. Their impact on downtown Greensboro has been huge.”

Brian Lampkin, a Scuppernong owner, says independent bookstores thrive in every community because of local support.  “We offer something unique that can only exist if our community deems it worth having,” he says.  Scuppernong’s owners believe that every downtown needs an independent bookstore.  “This award helps us stay on course, to see that our community does value what we offer, and thus, we’ll continue to fight the good fight for independent bookstores and businesses of all kinds.”

Visit Scuppernong Books at 304 S Elm St. in downtown Greensboro, or online at



Personal Care Inc.

It’s a scenario that we hear about all too often; a family scrambling to find the right home care for a loved one who has been discharged from a hospital or from a rehab facility. Or a parent or spouse who can no longer manage daily tasks like taking medication, bathing and grooming, and getting to doctors appointments.

Taking a closer look, we see families and caregivers who are trying to navigate the complex choices and mountains of information needed to make these decisions. Is there a way to manage this scenario without being overwhelmed by stress and confusion? We believe that there is a helpful and caring route to the best solutions… contact Personal Care, Inc. for guidance and answers.

Personal Care, Inc. is the kind of company that TLF loves to brag about: this locally owned company has been providing home health care to families in the Triad since 1998 and is an example of why you would choose local over a corporate franchise. Local, caring, and affordable, they embody their tag line “Home Care with a Heart.” They are recognized for their quality of care as well as their ethical business practices, winning the 2013 Better Business Bureau award for Marketplace Ethics. This is not some distant corporation. Its owners live right here in the Triad, so patients and families can easily reach them if there is a problem, or if they have a question.

Which brings us to Personal Care’s amazing team, led by Executive Director Wayne Abraham. “A good deal of my time is spent helping families navigate the process of getting home care for their loved one. Helping people to understand how the system works and what options they have is a regular part of the caring that we do. It’s not only the patient who needs help, it’s also the family caregivers. They need support and understanding too,” explains Wayne. He adds, “I could give you a long explanation about the difference between Medicare and Medicaid, or the ins and outs of paying for home care. And I could go through the intricacies of how we help you access your long term care insurance policy. But it’s simpler for you to just email me with your individual questions.” And we know that the team at Personal Care Inc. will take the time that is needed to get answers and results.

With the personal credo that “If it would not be good enough for my family member, then it isn’t good enough for yours either,” Wayne and the dedicated staff at Personal Care, Inc. meet with and talk to patients and family members to learn about their lives and their individual needs and challenges. “It’s my responsibility to make sure that the Certified Nurse Aide that we send to the homes is a good match.” Wayne Abraham and the team at Personal Care, Inc. take pride in helping clients find the perfect solutions to their individual needs. “Taking time to help your customers is what makes the difference in any business. We want to be sure that you get the care and attention that you need.”

Personal Care Inc. is located at 809 Green Valley Rd. in Greensboro. Email or call Wayne Abraham at, 336-274- 9200.



Yokeley Farms