In 2004 Jim Jones was ending a 25 year career after selling North State Chevrolet and along with his brother, Steve, trying to figure out how to develop their remaining downtown Greensboro dealership site. Brian Jones was working in the kitchen of a local restaurant. Mike Rollinson was building his landscaping business. Ten years later, Mike had changed careers and was the accomplished Head Pub Brewer for Natty Greene’s, Brian had a career in Health Benefits and Jim and Steve were completing their second popular downtown apartment community, Greenway at Stadium Park. Steve moved to Colorado but Jim was looking for another challenge. A big craft beer fan, Jim had visited breweries across the country and after meeting Mike and spending many enjoyable hours sipping beer and learning the details of Mike’s dream, Joymongers Brewing Co was born. The pair recruited Jim’s son Brian as the third partner and they were off!
Joymongers opened across from Jim’s apartments downtown on July 1st, 2016. From the start it was not your typical brewery. Rather than base their success on growing bigger and distributing their beer to bars and grocery stores, they flipped that business model and focused on retailing almost all of their beer in their taproom. Craft beer lovers sit next to the gleaming brewery and enjoy a constantly rotating choice of 17 different beers brewed right there. Dog friendly, with great covered beer gardens overlooking downtown and garage doors that blend outdoors and in, Joymongers attracts every age group from families with kids in the afternoon to dating millennials late at night. There is also a popular music scene every Tuesday, Wednesday and Thursday night with the best local musicians playing lots of different styles and never a cover charge. This concept of concentrating on serving your community has been successful in Europe for centuries. Its all about great beer, great service and friends enjoying friends.
After an amazing first year, the partners saw an opportunity to grow, not with wholesale, but by expanding into another impressive Triad city. Sometime in early March, Joymongers Barrel Hall will open in West End, Winston-Salem. This renovated 1928 GMC garage will feature Joymongers’ barrel aging program. Fresh beer, brewed in Greensboro, will be aged in scores of bourbon and wine barrels from one to six months and then served on tap. Patrons will enjoy the 6000 sq ft taproom that has been brought back to that ninety year old, garage feel. Breweries dedicating a location to barrel aging is very rare, so Winston will have something unique to celebrate. Joymongers’ most popular beers will join barrel aged choices, food trucks, local music and special events. It is pretty clear that Joymongers is spreading Joy across the Triad!